Brooklyn based photographer Jody Rogac takes portraits that have a cool yet regal feeling. Recently for City Mag, Jody photographed American menswear greats including Scott Sternberg, Robert Geller, and Patrick Ervell.

Hoyle: Do you approach fashion photography any differently than your other portraits?

Rogac: Not really. I’m more interested in the person than the clothes. When I shoot fashion I work as if I’m shooting portraits.

Hoyle: Were you ever given any photography advice that resonated with you?

Rogac: Not personally, but I read a quote in a biography once that was something like, “you have to take the bad photos in order to take the good ones”. I think this is so true — when I shoot a roll that I’m not very happy with I try to learn from it to make future photo sessions better.

Hoyle: Was your recent shoot for City Mag any different than other shoots?

Rogac: It was a pretty standard shoot. I got to meet and photograph some really interesting people, and the vibe was quite melo and relaxed.

Hoyle: What would you like to see more of in fashion magazines in terms of imagery?

Rogac: That’s tough, fashion photography really has no limits and there are so many different imagery styles in mags right now. I really enjoy looking through magazines and being surprised.

Hoyle: In portraits, is it ever the case that your favorite image of a subject isn’t necessarily the most flattering image of the subject?

Rogac: I don’t think so. When I edit my portraits I try to choose shots where the subject looks the most like themselves, and these are usually the most flattering photos naturally.

Hoyle: For more of Jody Rogac’s work, go to jodyrogac.com

Images: Jody Rogac and Scott Sternberg respectively. All Images taken by and property of Jody Rogac.