Images credit: nomdeguerre.net

The Nome de Guerre collective was founded with the idea that the whole is greater than the sum of its parts. According to Nom de Guerre “collective consciousness . . .  is superior to that of the individual ego.” According to Hoyle, Nom de Guerre functions as a paragon of menswear style.

Hoyle: Your Lookbook images are amazing- is there anything you keep in mind when creating them?

N. D. G.: Each season we are very fortunate to work with a team that makes the vision possible. For Fall / Winter 2009, the idea was to create a feeling of being in a vast Arctic space and Erik Swain executed that idea perfectly. Daniel Peddle’s casting also furthered the idea, so that we had guys that could very legitimately be in that setting.

Hoyle: How did you find your store location? It has such a unique history.

N. D. G.: We found the store location through word of mouth; we like working that way and always try to remain open to synchronicity in both the everyday tasks as well as the bigger ideas that we execute.

Hoyle: Do you feel that Nom de Guerre runs differently than other design or fashion firms?

N. D. G.: Yes, the way that we work is very unusual. We work more nomadically and take full advantage of communication technology.  This sets us free from having an office and allows us to design the collection anywhere.

Hoyle: What is the ideal male uniform?

N. D. G.: It would really depend on the occasion, but for multi-function use, we think that it would be a very sturdy pair of trousers, a button-front shirt worn with a necktie, and a thick hoodie.

Hoyle: Can we give readers any news on what’s to come with Nom de Guerre?

N. D. G.: Spring / Summer 2010 is based on the Algerian war and is also influenced by film and literature of the period. This collection mixes civilian and military references to suggest the civilian involvement in the war itself, and additionally, resulting from the influence of ideas such as, montage of New Wave cinema; archival news reels; and specifically the films of Chris Marker.

Images credits: nomdeguerre.net ; movie credit: Chris Marker